"In 2018, as I hunted for the perfect engagement ring, I could not have imagined where that search would lead. Seven years on, I have the privilege of running a rare kind of thriving business – one with a purpose beyond increasing profits. Cullen Jewellery is committed to creating a better world – by delivering exceptional experiences, empowering people, and protecting the planet. I am proud that we can be part of our clients' joyous moments, while also being a force for positive change." - Jordan Cullen, Founder.
Cullen Jewellery grew from a real-life love story. Searching for an engagement ring for his now-wife, Jordan Cullen was surprised to discover the exorbitant prices and questionable origins of mined diamonds.
After failing to find a suitable alternative in Melbourne's jewellery stores, he turned to the internet. Stumbling across moissanite and laboratory-grown diamonds, Jordan purchased his first moissanite gemstone from an overseas retailer and, together with a local jeweller, set the gemstone into a custom-designed setting.
Equipped with his first custom ring and a very happy fiancee, he soon realised that many other couples would benefit from this same process…and so, Cullen Jewellery was born.










