"By making informed and ethical decisions in our three operational pillars – People, Planet and Product – and sharing our progress and learning, we aim to play a part in protecting and regenerating the environment, make a positive social contribution and demonstrate accountability for our actions."
People
At Cullen, people matter — our clients, team, and communities. We already make accessible, responsible jewellery using lab-grown diamonds, treat staff fairly, and support good causes like child sponsorships and tree planting. We’ve improved training, career paths, and created a workplace where people feel they belong.
In 2025, we plan to do even more: improve safety, grow our volunteer leave program, give clearer job paths, and boost leadership training. We’ll also track progress better using objectives and key results (OKRs) and surveys. Everything we do aims to create a fairer, kinder workplace and help others while making beautiful, meaningful jewellery.
Product
Cullen exclusively uses lab-grown diamonds, sapphires and moissanite across our jewellery. We recycle precious metals. Most of our work happens online, helping us save energy and reduce waste. Our suppliers are chosen carefully—we want fair pay, no child labour, and low harm to the planet.
In 2025, we plan to use more eco-friendly materials, cut down waste even more, and choose only suppliers who meet strict standards. We’ll also create clearer plans for how we make jewellery, so every piece is crafted the Cullen way.
Planet
Cullen has reduced its impact on the planet by using lab grown, carbon-neutral diamonds and made-to-order products. We recycle gold, use less paper, and plant one tree for every order. Our clients trust us to provide beautiful jewellery without harming the Earth. We’ve already helped plant 100,000+ trees.
In 2025, we’ll continue cutting carbon, plant more trees, and teach our team more about sustainability. We want to keep doing business in a way that helps people, and the planet thrive.
Read the Full Report
Explore the current Impact Report with comprehensive insights and our key initiatives in detail.
DOWNLOAD 2024/25 REPORTFAQs
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